Released today:
Buell to close
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Can't say they're my cup of tea, but it's still a shame to see a name disappear.
always sad to see a company go down!
Shame about that, as they were part and parcel with HD so why HD couldnt keep them running I dont know.
Another name bites the dust. Again not really my cup of tea, I found the seats to short, but great styling just needed some decent engines.
I loved my old Buells - sad day for the industry
Who next....MV??
WOW such a shame. Maybe some day they can make a return with funding from a larger company. Bit suprised that HD didn't step in to save them. [smiley=sad.gif]
My own guess would be that as HD also own MV, as well as Rotax, they no longer need Buell as their token sports bike arm.
It is a great shame to see the name go, but Erik should have known the writing could be on the wall when he sold his company to them roughly ten years ago. Many people believe that it was due to being associated with the MoCo that put off many potential owners.
Dammit! That's three defunct brands in my stable now!
I must be a Jonah.........
think buell were dead from the day harley bought mv only room for one sports range. time will tell how well mv do know several people who have sold them since harley took over, and dont forget the new f5 is being revealed soon 8-)
Excerpts of the HD statement
Harley-Davidson also unveiled major elements of its go-forward business
strategy to drive growth through a single-minded focus of efforts and
resources on the unique strengths of the Harley-Davidson brand, and to enhance
productivity and profitability through continuous improvement. As approved
yesterday by Harley-Davidson's Board of Directors, the Company will
discontinue its Buell product line and divest its MV Agusta unit as part of this strategy.
"As our announcement regarding Buell and MV Agusta indicates, we are moving
with the speed and decisiveness required to bring our business strategy to
life," said Wandell. "The fact is we must focus both our effort and our
investment on the Harley-Davidson brand, as we believe this provides an
optimal path to sustained, meaningful, long-term growth."
chrome anyone ?
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