That's the key.
The Ace Cafe is a crap ride, and a dump of a building. The only reason it does well is that they do decent food and they put on "nights"
Go there on an ordinary day and it's dead.
Location or events is the key. I'm afraid the old "build it and they will come" doesn't always work so it would have to offer something that the others don't.
Be at the end of a great road, a place where bikers meet already or attached to an event.