RIP Buell Motorcycles

[StreetHippo]

Sad day. Not my cup of tea, but sad to see another brand down the ****ter

Stu

[dedward]

Very sad. Great bikes. With great engines.

[Thorkill_The_Tall]

Excerpts of the HD statement

Harley-Davidson also unveiled major elements of its go-forward business
strategy to drive growth through a single-minded focus of efforts and
resources on the unique strengths of the Harley-Davidson brand, and to enhance
productivity and profitability through continuous improvement. As approved
yesterday by Harley-Davidson's Board of Directors, the Company will
discontinue its Buell product line and divest its MV Agusta unit as part of this strategy.
"As our announcement regarding Buell and MV Agusta indicates, we are moving
with the speed and decisiveness required to bring our business strategy to
life," said Wandell. "The fact is we must focus both our effort and our
investment on the Harley-Davidson brand, as we believe this provides an
optimal path to sustained, meaningful, long-term growth."

chrome anyone ?

So it looks like thy're getting rid of MV as well. Brutale owners must be relieved.
Things must be getting tight in tractor town.

[Roxy]

NOOOOOOOOOO!

terrible news

:'(

[BB]

Such a shame, those bikes are a hoot to ride!

BB

[Amante_271]

:'( :'( Sad news :'( :'(

[Jon_W]

Sad to see such innovative machines no longer being produced.

Will be interesting to see what HD does with MV, seems they are returning to their core buisness of building cruisers.

I would think that this is not the last we've heard of Buell....

[Last Train]

[quote author=kev link=1255617516/0#9 date=1255634856]Excerpts of the HD statement

Harley-Davidson also unveiled major elements of its go-forward business
strategy to drive growth through a single-minded focus of efforts and
resources on the unique strengths of the Harley-Davidson brand, and to enhance
productivity and profitability through continuous improvement. As approved
yesterday by Harley-Davidson's Board of Directors, the Company will
discontinue its Buell product line and divest its MV Agusta unit as part of this strategy.
"As our announcement regarding Buell and MV Agusta indicates, we are moving
with the speed and decisiveness required to bring our business strategy to
life," said Wandell. "The fact is we must focus both our effort and our
investment on the Harley-Davidson brand, as we believe this provides an
optimal path to sustained, meaningful, long-term growth."

chrome anyone ?

So it looks like thy're getting rid of MV as well. Brutale owners must be relieved.
Things must be getting tight in tractor town.[/quote]

No mention of Rotax in the statement. That would indicate that they're not completely washing their hands of non cruiser motorcycling. It is a terrific engine and they must have plans for it. The interesting and somewhat quizzical bit is the decision to shelve Buell, and by doing this prevent any other party using the product name, yet look to sell MV ?.

Sad to see such innovative machines no longer being produced.

Will be interesting to see what HD does with MV, seems they are returning to their core buisness of building cruisers.

See above re MV

I would think that this is not the last we've heard of Buell....

Yeah that 8-)

[igbell]

No they cant close MV, I havent got my F4 yet.......

[FJ_Biker]

Sad news