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Another title could've been:
Ducati: We don't give a sh*t about our riders unless they're winning.
A real eye opener into the psychology of top flight racing.
It goes a long way to explaining why many riders quit with seemingly many years of racing still ahead of them.
I don't think the "don't give a ****" attitude is confined to ducati themselves, I met Carl Fogarty once, he was allegedly leading the pack of riders (me included) on a run from the ACE to Parliament. He ignored everyone and just stuck his nose in the air and never said a word. No autograph nothing, not even a raised hand to say hi all. What a self centred stuck up piece of Sh..
Now as for the Legend that was Barry Sheene total opposite
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