I have no experience of dealing with Fowlups myself, aside from ordering something through their parts operation, which was very smoothly done.
At a recent TRF meeting there were comparisons being made between members' experiences of Fowlups service dept and that of Husky dealer Mid West in Melksham - people slated Fowlups for making customers feel like little more than a number, whereas Mid West know their customers by name - given the respective sizes of their operations and the numbers of customers they each have, this is hardly surprising, unless Fowlups employed Rain Man as their Service Manager. A large multi-franchise dealer serving a considerable area will lose the personal touch, no matter how much they might not want to.
Of potentially more annoyance to the TRF members was Husqvarna UK's decision to separate their model ranges into distinct Road and Dirt segments, and have dealers generally selling one or the other. Fair enough, what's the issue you may ask. For some inexplicable reason Husky UK have decided to list the popular 701 Enduro bike as a street bike. This means that Mid West customers have to go to Fowlups to buy one, but even more annoyingly they can't take it to Mid West afterwards for servicing because it isn't one of "their" range of bikes. Husky UK representatives were present at that particular TRF meeting, as were Mid West, and were respectfully asked to figure out a work-around to solve this predicament.