some people get good service with Fowlers, some don't.
some do with Blade some don't.
some with Frasers some don't..
you get the pattern.

one will recommend, another two wont. its how you get on with them, years ago I always played Chequers against Taylors in Chippenham and Calne. sometimes I got a good price for trade in the next I got a pair of AGV helmets. BUT nowadays its not personal service , they are selling bikes for money in a dog eat dog world. Ive known people go to Swindon or Bristol for services , then come back to me because its not running right... remove tank and air filter not been changed, so a sure bet plugs weren't either.
may be worth a local trip to test ride, when happy with a bike look further like Cradley or Corby for a better deal. you can always get servicing done locally by someone you trust. just my opinion!!