Last time i was at a pump and they wouldn't turn it on, i gave them the bird, threw the hose on the floor and rode off. It has to be a 'local' directive, as the lads in Chippenham never ask, even if i go in and ask for an air token after. Complain to Morrisons head office https://your.morrisons.com/Contact-Us/ tell them you felt really humiliated, you'll get a voucher for some pies probably.