And how does this come as a big shock? - Pretty similar to the UK... Of course they are going to demonise E-Cigs, so the cigarette companies get around 90p a packet.. The average Packet of cigarettes costing between £6 and £8 over here. Look at all the revenue that will be lost if we all switch to E-Cigs.. The only real danger is to the Government, there will be a big tax hole! We're also living longer, which means theres more pensions to be paid out. Why do you think the care for the elderly is shocking in this country?