Not a member but I would say this, he may be a prick but he is a prick that is makes a lot of noise and generates column inches in Newspapers. Seeing as I bet 9/10 non bikers asked would not be able to tell you what MAG is maybe his appointment might be a good thing it may cause a bit more notice of MAG.

MAG don't need to lobby bikers they need to lobby in a pit of political snakes (to further interests of bikers) maybe best way to attempt that is too toss in your own snake and hope it has big fangs. They now have a snake so give him a chance to show his fangs.