Ha ha that's where mine were heading! No only won a lighter (don't smoke) and some Furygan stickers (don't own any of their gear) but the 16 year old lad in there impressed me with his pleasant, knowledgeable approach when we chatted about various bikes, riding styles, etc.

As a marketing exercise for Hayballs I would think it's been something of a success, has certainly moved them up a peg or two on my biking radar and I will visit more often