My own guess would be that as HD also own MV, as well as Rotax, they no longer need Buell as their token sports bike arm.

It is a great shame to see the name go, but Erik should have known the writing could be on the wall when he sold his company to them roughly ten years ago. Many people believe that it was due to being associated with the MoCo that put off many potential owners.

Dammit! That's three defunct brands in my stable now!
I must be a Jonah.........